THE ICONIC logo is our most defining visual branding element. It is immediately recognisable, confident and friendly. Our logo is synonymous with our core values and our Fashion Authority. It should be treated with care in its distribution and application, as it is an important corporate asset and a key element of our identity.
THE ICONIC logo is a symbol of everything we stand for and as such we remain vigilant in its use and the value it imparts.
Our standard logo is portrait in shape and bold black with white lettering. This should be enforced where possible.
The standard logo should either be positioned in the top left of the page (with the top bleeding off the page) or directly centred in the document.
This applies to both landscape and portrait layouts, on both web and print.
The standard logo should not be inserted into copy or headline text and should never feature with any other marks or symbols.
One should always use the original artwork provided by THE ICONIC.
Logo use is provided under licence.